What Is SEO / Search Engine Optimization?

Added on: Sunday, June 3, 2012 - 10:00

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

Start With A Movie!

New to SEO? Why not take three minutes and watch our video introduction to search engine optimization? It’ll quickly cover the basics:

Search Engine Land worked with Common Craft to produce the video, and they have many more great explainer videos like this in the Common Craft video library, so check that out!

More Advice For Newbies

For more basic but also in-depth advice, our Periodic Table Of SEO Ranking Factors, shown below, introduces you to all the key concepts you need to know: